Government of Saint Lucia
Go to Homepage


[Site Map]

[Contact Us]

Search this Site

Team of two undertakes major promotion of Saint Lucia in Japan

Governor General
Prime Minister
The Cabinet
The Senate
House of Assembly
Overseas Missions
The Constitution
The Staff Orders
Collective Agreement
Photo Gallery

National Television Network
Watch NTN Live

Saint Lucia Gazette
Press Releases
About Saint Lucia
Frequently Asked Questions
Web Links
Government Directory
Browse by Agency
Site Help


Contact: Shannon Lebourne


Wednesday 18 May 2011  Saint Lucia’s tourism product is benefiting from one of the most effective means of marketing and promotion absolutely free over in Japan.


Two volunteers who  previously worked in Saint Lucia, have mounted a campaign to promote the island via word of mouth, and the use of special paraphernalia, to a possible audience of over one hundred million Japanese.


Permanent Secretary in the Ministry of Tourism Mr Titus Preville, says the efforts of the Japanese are indeed commendable.


“There is a brochure from a company called Hashimoto Corporation Company Ltd who are in the business of trying to get Japanese to visit Saint Lucia, so we can see the efforts of the Japanese volunteers or  volunteers from other countries are not really restricted to what they do here, but perhaps more importantly what they do when they go back home in terms of the promotion at no cost to us of our country’s name overseas.”


Meantime, during a recent visit to the island, the former Japanese volunteer Mikiko Ito, presented the Office of the Prime Minister with a cheque valued at $US1200,00 as a donation to the post Hurricane Tomas recovery efforts.


“I organised a charity concert on March 5,2011 and twenty artistes performed at the concert, about one hundred and fifty people came to the concert and we have made a donation  which is not really big, but I hope it will help with Saint Lucia’s recovery.”


The government of Saint Lucia has expressed its heartfelt appreciation to the Japanese for the donation, especially in light of the recent earthquake which devastated their own homeland.


Government has also extended support to the entire nation of Japan as the country mounts its own recovery efforts.

 [Site Help]

© 2011 Government Information Service. All rights reserved.

Read our privacy guidelines.