Team of two undertakes major promotion of Saint Lucia in Japan
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Team of two undertakes major promotion of Saint Lucia in Japan |
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Contact: Shannon Lebourne
Wednesday 18 May 2011 – Saint Lucia’s tourism product is benefiting from one of the most effective means of marketing and promotion absolutely free over in Japan.
Two volunteers who previously worked in Saint Lucia, have mounted a campaign to promote the island via word of mouth, and the use of special paraphernalia, to a possible audience of over one hundred million Japanese.
Permanent Secretary in the Ministry of Tourism Mr Titus Preville, says the efforts of the Japanese are indeed commendable.
“There is a brochure from a company called Hashimoto Corporation Company Ltd who are in the business of trying to get Japanese to visit Saint Lucia, so we can see the efforts of the Japanese volunteers or volunteers from other countries are not really restricted to what they do here, but perhaps more importantly what they do when they go back home in terms of the promotion at no cost to us of our country’s name overseas.”
Meantime, during a recent visit to the island, the former Japanese volunteer Mikiko Ito, presented the Office of the Prime Minister with a cheque valued at $US1200,00 as a donation to the post Hurricane Tomas recovery efforts.
“I organised a charity concert on March 5,2011 and twenty artistes performed at the concert, about one hundred and fifty people came to the concert and we have made a donation which is not really big, but I hope it will help with Saint Lucia’s recovery.”
The government of Saint Lucia has expressed its heartfelt appreciation to the Japanese for the donation, especially in light of the recent earthquake which devastated their own homeland.
Government has also extended support to the entire nation of Japan as the country mounts its own recovery efforts. |
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