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World Water Day focuses on sustainable management of fresh water


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Contact: Lucius Doxerie


Friday, March 19, 2010 – As the United Nations observe World Water Day today, local officials are reiterating the need for consumers to conserve the precious resource, especially in the current dry spell. This year’s observance is being held under the theme, “Clean Water for a Healthy World” and focuses on the importance of quality and quantity in water management.


The United Nations sees the observance as a means of focusing attention on the importance of freshwater and advocating for the sustainable management of freshwater resources.


World Water Day 2010 and its campaign, is envisaged to raise awareness about sustaining healthy ecosystems and human well-being, through addressing the increasing water quality challenges in water management.


The campaign is also raising the profile of water quality by encouraging governments, organizations, communities, and individuals around the world to actively engage in proactively addressing water quality, in pollution prevention, clean up and restoration among others.


Each year, World Water Day highlights a specific aspect of freshwater.


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