Literary arts festival to improve St. Lucia's high profile image as a tourist destination

Thursday, March 25, 2010 – The Saint Lucia Tourist Board has given its endorsement to the” Word Alive Literary Arts Festival under way at the Samaans Park.

Director of the SLTB Louis Lewis, says the festival fits nicely into the Board's initiatives to showcase and pitch Saint Lucia as a high sought-after destination.

“I think we need not be shy about some of the attributes that we have. It is important that we can boast about them. A festival of this nature fits rights into this agenda—to give our diverse cultural heritage the abundance of creativity that’s available among our population. With an attractive backdrop as our natural environment, I think that sets the bedrock for exploring the creativity and materials that can entice persons.”

Meantime, Lewis says having recognized the importance of the film industry in marketing the island, the SLTB has employed the services of a consultant who will assist the Board with capitalizing on great opportunities.

“You might remember Pirates of the Caribbean which was filmed in the Saint Lucia a few years ago; the SLTB missed out on a great opportunity. You saw what transpired recently with the filming of the Bachelor here in Saint Lucia and its widespread publicity and what it has done for us as a destination. It only tells you how much further we can go if we take deliberate steps to capitalize on some of those assets.”

Word Alive runs from 25th -28^th of March.

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