24, 2009 – Saint
Lucia kicked off its Road Shows for travel partners with a lively première here
in New York City last week, sparing no effort to promote the island's renowned
products, services and attractions to the travel agent community.
Some enterprising members of the travel community, including agencies that
specialize in selling travel to the Caribbean Diaspora markets, have joined the
Saint Lucia Tourist Board and hotel representatives on the Road Show tour which
will call at more than 25 cities in the United States and Canada.
"Now's not the time to twiddle our fingers, ride out the fall and assume we will
have a strong winter - rather, it's time to tell the world what's on offer on
our island and encourage past and potential vacationers to visit Saint Lucia
now," said Director of Tourism Louis Lewis, who was in New York City for the
première last week.
Encouraging agents and consumers alike to "Live the Legend" of Saint Lucia,
Lewis joined New York City based tourist board executive Lorine St. Jules to
share the dynamic developments on the island as Saint Lucia prepares to welcome
50,000 visitors this fall, thanks in part to the new thrice-weekly service from
JetBlue Airways, beginning October 26, 2009. The Road Shows feature the
destination's new ad campaign themed "Legend Has It" which highlights the legacy
of this unspoiled island destination.