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Saint Lucia kicks off exciting road show in North America

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Contact: Bevan Springer


NEW YORK, Thursday,  September 24, 2009 Saint Lucia kicked off its Road Shows for travel partners with a lively première here in New York City last week, sparing no effort to promote the island's renowned products, services and attractions to the travel agent community.

Some enterprising members of the travel community, including agencies that specialize in selling travel to the Caribbean Diaspora markets, have joined the Saint Lucia Tourist Board and hotel representatives on the Road Show tour which will call at more than 25 cities in the United States and Canada.

"Now's not the time to twiddle our fingers, ride out the fall and assume we will have a strong winter - rather, it's time to tell the world what's on offer on our island and encourage past and potential vacationers to visit Saint Lucia now," said Director of Tourism Louis Lewis, who was in New York City for the première last week.

Encouraging agents and consumers alike to "Live the Legend" of Saint Lucia, Lewis joined New York City based tourist board executive Lorine St. Jules to share the dynamic developments on the island as Saint Lucia prepares to welcome 50,000 visitors this fall, thanks in part to the new thrice-weekly service from JetBlue Airways, beginning October 26, 2009. The Road Shows feature the destination's new ad campaign themed "Legend Has It" which highlights the legacy of this unspoiled island destination.

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