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Industry partners from Saint Lucia hit German market with a bang

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Contact: Dainea Augier


Monday,  October 19, 2009  The Saint Lucia Tourist Board’s Road Shows in Germany got off to a great start in September and by all indications, was a huge success.


The German Office has thus far covered four major cities in the German speaking markets including Vienna (Austria) on September 28th; Zurich (Switzerland) on September 29th; Fuerth (Germany) September 30th and Essen (Germany) on October 1st.


Representatives from Almond Resorts, Anse Chastanet/Jade Mountain, Coco Resorts, Marigot Bay and Sandals Resorts, as well as Condor Reps out of Austria and Switzerland, all participated in this leg of the German Road Shows.


Karolin Troubetzkoy, Executive Director, Marketing and Operations of Anse Chastanet/Jade Mountain and soon to be sworn in as German Honorary Consel for Saint Lucia, was present at the events and expressed her satisfaction with the organization of the various activities, “I wanted to thank you (SLTB Germany Team) for having organized this fantastic road show over the last few weeks. I was particularly impressed with the agent turn out and the great organization of all of the activities.” Troubetzkoy remarked that, “The cooking schools could not have been chosen better, and I feel we have certainly made a very good impression on all of these agents.”


The evening functions were held in trendy cooking schools, where the guests experienced an interesting mix of workshops, presentations held by the SLTB and its partners, and cooking lessons held by professional cooks who taught participants how to prepare typical Saint Lucian dishes.


According to Anjte Rudhart, of the SLTB’s Germany Office, “The atmosphere was very relaxed and unique, and the feedback from the trade and press was extremely positive, because this form of workshop was "beyond the ordinary".”


“We wanted to ensure that only highly qualified agents attend the events, so we invited the top tour operators of each country - Ruefa, TUI Austria and Sunny Islands in Austria; Kuoni and Caribtours in Switzerland; DERTour and Meier's Weltreisen in Germany to bring along their best selling agencies,” Rudhart added.


A combined total of 137 travel agents and tour operators were trained during the Germany Road Shows. Several members of the trade press were also in attendance, which afforded the local resorts the opportunity to share valuable information on their properties and Saint Lucia in general.


Director of Tourism Louis Lewis is also very pleased with the outcome of the activities in Germany. He says, “the positive feedback generated from the travel trade in Germany and the press the island will receive as a result, can only augur well for Saint Lucia’s thriving tourism industry, which is also expected to experience an increase in arrivals from the German market with the re-introduction of Condor’s weekly service from Frankfurt into Hewanorra International Airport from November 1st this year.”


The Road Shows are just one aspect of the Saint Lucia Tourist Board’s marketing plan, which is targeted towards the discerning traveler. The US/Canada leg of the Road Shows, which also began in September, will continue throughout the next few months.


Media Contact: Dainea Augier, (758) 452 4094

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