Monday, November 30, 2009 – Saint Lucia's tourism authorities are
heightening efforts targeting the burgeoning Asian American market and are
extending a special welcome to Taiwanese Americans.
Director of Tourism Louis Lewis, said on the heels of a recent familiarization
visit of Taiwanese Americans, spearheaded by Bay Gardens Resorts, the island was
now eagerly anticipating the arrival of leading Civil Society Activist, Iris Ho.
Mr. Ho will be a participant at next week's Caribbean Media Exchange on
Sustainable Tourism (CMEx), which will be held in Saint Lucia. The island has
often explored the potential for "ethnic" tourism in the Caribbean, and the
tourism authorities are assessing the potential to market Saint Lucia to
Tourism Minister Senator Chastanet, pointed out that Saint Lucia has long been
recognized as a legendary honeymoon destination, but with the addition of world
recognized boutique hotels, new golf courses, additional shopping attractions
and casinos, the destination is embarking on broadening its marketing appeal.
CMEx meets next week under a theme which examines multicultural tourism
markets as well as climate change.