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Tourism officials target Asian market


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Contact: Julita Peter


Monday, November 30, 2009 Saint Lucia's tourism authorities are heightening efforts targeting the burgeoning Asian American market and are extending a special welcome to Taiwanese Americans.

Director of Tourism Louis Lewis, said on the heels of a recent familiarization visit of Taiwanese Americans, spearheaded by Bay Gardens Resorts, the island was now eagerly anticipating the arrival of leading Civil Society Activist, Iris Ho.


Mr. Ho will be a participant at next week's Caribbean Media Exchange on Sustainable Tourism (CMEx), which will be held in Saint Lucia. The island has often explored the potential for "ethnic" tourism in the Caribbean, and the tourism authorities are assessing the potential to market Saint Lucia to Taiwanese Americans.


Tourism Minister Senator Chastanet, pointed out that Saint Lucia has long been recognized as a legendary honeymoon destination, but with the addition of world recognized boutique hotels, new golf courses, additional shopping attractions and casinos, the destination is embarking on broadening its marketing appeal.

 

CMEx meets next week under a theme which examines multicultural tourism markets as well as climate change.


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