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Saint Lucia to gain unprecedented exposure for entrepreneurs at Expo Shanghai

Contact: Claudia Monlouis

Friday,  July 17, 2009 –  The Ministry of Commerce, Investment and Consumer Affairs is gearing to showcase the island in one of the world's largest trade exhibitions–“Expo Shanghai” in China in early 2010.  A CARICOM preparatory meeting was recently convened  in Barbados  where officers from the Ministry of Commerce represented the island.

Marketing specialist Fercinta Louisy, was  one of the representatives at the preparatory meeting. She says the event is literally a window to the world for Saint Lucia and the rest of CARICOM.

“Expo Shanghai is a world expo event which will be held from  May first to Oct 31 2010. It's an event which is expected to attract about 70 million visitors, with over two hundred countries expected to participate including all members of CARICOM.”  The theme for the expo is 'Better City, Better Life'.

The ministry is partnering with the private sector  so that the island's entrepreneurs can be afforded the opportunity to be marketed at an unprecedented scale.

“The Ministry of Commerce has been designated  as the lead agency for coordinating St. Lucia's  participation in  this event in partnership with the  Saint Lucia Manufacturer's Association,  the  Saint Lucia Industrial and Small Business Association (SLISBA), the the Saint Lucia Hotel and Tourism Association (SLHTA), the Saint Lucia Tourist Board (SLTB) and the Coalition of Service Industries. To date CARICOM has convened about three meetings for  national coordinators responsible for coordinating their member states' participation in the event,” Louisy said.

Ms. Louisy said the July 10 meeting sought to provide an opportunity for member states to meet with a Beijing Space Idea Exhibition Company that has been contracted by the expo organizers  to design CARICOM's joint pavilion.  CARICOM member states she said, made a selection from three designs presented to them at that meeting.

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