Contact: Titus Preville
Tuesday, December 1, 2009 – In its ongoing efforts to implement the Tourism Strategy and Action Plan the Ministry of Tourism has instituted the Saint Lucia Tourism Industry Council which is to convene its inaugural meeting at the NIC Conference Room on Friday and Saturday, December 04 & 05, 2009 from 8.30 am. The theme for the meeting is ”Consolidating our Gains and Strategizing for the Future”.
The Government of Saint Lucia proposes the establishment of a Tourism Industry Council charged with the responsibility of recommending workable private sector and public sector actions to improve the islands competitiveness in tourism.
It is proposed that Tourism Industry Council is comprised of representatives from the following entities:
The goal of this entity is to make the tourism industry more competitive in order to drive the ambition of increasing the tourism revenues by 20 % to XCD$1.2 billion by 2010. The Council is tasked with producing tangible industry initiatives and making recommendations to the Minister for both the private and public sectors initiatives.
The Council will follow a strategic approach in order to develop meaningful recommendations. The following are the Council’s objectives:
1. To provide strategic leadership, establish guiding principles and policies and recommend direction for the functions of research, product development and marketing for the Island’s tourism sector.
2. Develop position on the following strategic and critical areas:
2. To foster better public understanding on the part of individuals, businesses, and government departments of the importance of the tourism industry to the economy;
3. to ensure that the communities are prepared to host visitors by addressing issues including but not limited to customer service, access, hospitality training, and citizen awareness of Saint Lucia's tourism product; and to be the catalyst among appropriate entities to prioritize, assess, develop, and package tourist attractions that will continue make Saint Lucia a viable destination.
4. The Council will provide advice to the Minister who will enact the principles and policies and respond to the recommendations made by the Council and committees.
After the initial meeting the full council will meet once a year at the Tourism Summit, to ratify recommendations of working committees, which will be formed from the Council, to develop policy recommendations and positions on various issues. These working committees will meet periodically and rely on secretariat services of the Ministry.
For more information please contact
Leo Titus Preville
Ministry of Tourism, 3rd Floor Sir Stanislaus James Administrative Building
Tel: 758 468 4602
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