Contact: Lucius Doxerie
Tuesday, August 4, 2009 – Castries, Saint Lucia – August 3rd 2009 - The Saint Lucia Tourist Board (SLTB) is revelling in the success of its partnership with the Cultural Development Foundation (CDF) for Saint Lucia Carnival. According to Director Louis Lewis, the SLTB’s EC $1,000 000 subvention injected into the Event annually over the past three years has seen an improvement in the product and a commensurate significant growth in the arrivals for Carnival, particularly from the French Caribbean.
Over 450 revellers from the French West Indies participated in the two-day street parade this year. A
further 100 came in from French Guiana, a direct result of the targeted approach carried out by the
SLTB’s Marketing Department and the CDF in the months leading up to this year’s Carnival.
Another noteworthy endeavor that may pay dividends in the long term is the series of television ads and
website banners placed on WSEE, a television station based in Pennsylvania and beamed throughout the
Caribbean region and some parts of the New York tri-state. Over the next 6 months, viewers can look
forward to seeing features on Saint Lucia, hosted by the popular Weatherman Joey Stevens, who visited
Saint Lucia to participate in this year’s Carnival celebrations.
SLTB's Director, Louis Lewis, says he’s “pleased with the level of participation from visitors to this year’s
Carnival.” He adds, “A number of bands recorded greater non Saint Lucian participation this year than in
Lewis remarks that although the SLTB’s three year contract with the CDF has come to an end, the hope
is that the transfer of technical skills particularly from the Board’s Marketing and Events Departments to
the CDF personnel will assist in the proper planning and execution of Carnival, going forward.
The SLTB’s 3 million dollar injection in Carnival included funding for various activities surrounding
the event as well as support for regional and international marketing.
© 2009 Government Information Service. All rights reserved.
Read our privacy guidelines.