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St. Lucian Singer Moves to Capitalize on Foreign Exposure

Contact: Claudia Monlouis

Monday,  April 7, 2008 –  Exposure to outside markets has been one of the difficult hurdles  hindering   local artistes  from marketing themselves abroad, including the  United States. An air of optimism has reportedly stemmed from  the broadcast of   a locally produced   music video by   St. Lucian  performer Shayne Ross.

He says  the recent showing on BET and BET J respectively  is a golden opportunity that he is seeking to  maximize.

“I   have a very aggressive marketing strategy for  US markets, European  markets  and every where that BET/ BET J airs,  because  the thing is that a number of people from all across  the world have seen the music video airing there so the onus therefore  would be on me to try to market my name and music as best as I possibly can as a result of that.”

The singer says he has embarked on  a number of initiatives towards  sharpening his  image.

“One of the things I'm doing  for example is that I'm beefing up my website,  I'm re-doing my entire website and of course people can check that out. It's going to be www.shayneross.net so they can always check that out and hopefully something huge will come as a result of that. We are working on a couple of things  right now but I'm not at liberty to to say as yet.”

A number of agencies involved in organizing the St. Lucia Music Awards including ACCELA Marketing, paved the way for  BET representatives to attend the event which took place in  February, resulting in Ross' music video being played on the popular channel.

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