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Event Logo and Mascot Launched “Preparing for Cricket World Cup 2007”

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Thursday, July 21, 2005 - With less than 20 months left before the opening of the International Cricket Council’s (ICC) Cricket World Cup 2007 countries like Saint Lucia which will be staging matches during the tournament were informed of the event Logo and Mascot on Tuesday July 19th, 2005.

This was revealed as Cricket World Cup West Indies 2007 held a brand launch and match schedule announcement at the Queen’s Hall in Port of Spain, Trinidad and Tobago.

The event identity was developed by the ICC retained design agency Minale Bryce Design Strategy (MBDS) in consultation with a Caribbean Consortium of agencies - “Howzat.”

The (MBDS) is said to have overseen the development of all ICC Marks including the CWC 2003 and the ICC Champions Trophy . The symbols are intended to immediately identify “ICC Cricket World Cup West Indies 2007”

Saint Lucia’s delegation at the Brand Launch was headed by Chief Executive Officer of Cricket World Cup Saint Lucia Incorporated Ernest Hilaire and included Permanent Secretary in the Ministry of Tourism Maria Fowell, Legal Officer - Cricket World Cup Saint Lucia Incorporated Deale Lee and Information Assistant at the Government Information Service (GIS) Ryan O’ Brian.

Saint Lucia will be hosting group C of the competition involving New Zealand, England, Kenya and Canada and one of the semi-final matches. The opening ceremony is scheduled for March 11th 2007 in Jamaica. There will be a reserve day after the scheduled matches.

Following are the matches scheduled for the Beausejour Cricket Ground in Saint Lucia in 2007.

  • March 14     Kenya v Canada.
  • March 16     England v New Zealand
  • March 18     England v Canada
  • March 20     New Zealand v Kenya
  • March 22     New Zealand v Canada
  • March 24     England v Kenya
  • Semi-final 2 - April 25.

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