Thursday, April 14, 2005 - Managing Director of the United Cricket Board
of South Africa Dr. Ali Bacher has expressed the need for St. Lucia and other
Cricket World Cup 2007 venues to enact legislation that will address the issue
of ambush marketing, before the event.
Dr. Bacher who just ended a three-day visit to the island, as guest of World Cup
St. Lucia Incorporated, spoke at a luncheon of the St. Lucia Chamber of Commerce
Tuesday. His lecture followed a meeting with Ministers of Cabinet. Dr. Bacher
also toured the Beausejour Cricket Ground.
“Seriously consider introducing legislation and then giving thereafter your CEO
and your Chairman of your organizing committee the right to communicate what is
right and wrong, what is acceptable and what is not acceptable- to make sure
when that event takes place, you’re not in breach of contracts that you have
with ICC etc,” said Bacher.
Dr. Bacher also expounded on the issue of security and safety, saying that they
are important aspects of hosting the Cricket World Cup. He says the issue of
security should never be taken for granted, taking into account the huge number
of cricket fans who will converge on the island for World Cup Cricket matches.
“From World Cup policy point of view, we never promoted any company to get
involved with us in the World Cup unless they could substantially show that jobs
would be created and that the disadvantaged community would benefit by their
association in the particular World Cup,” the South African Cricket official
It is hoped through Dr. Bacher’s visit and the sharing of his country’s
experiences in hosting the 2003 ICC Cricket World Cup, that World Cup St. Lucia
Incorporated and the business community will be better prepared for the island’s
hosting of World Cup Cricket 2007.