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Ali Bacher Addresses Chamber Luncheon

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Contact: Chris Satney

Thursday, April 14, 2005 - Managing Director of the United Cricket Board of South Africa Dr. Ali Bacher has expressed the need for St. Lucia and other Cricket World Cup 2007 venues to enact legislation that will address the issue of ambush marketing, before the event.

Dr. Bacher who just ended a three-day visit to the island, as guest of World Cup St. Lucia Incorporated, spoke at a luncheon of the St. Lucia Chamber of Commerce Tuesday. His lecture followed a meeting with Ministers of Cabinet. Dr. Bacher also toured the Beausejour Cricket Ground.

“Seriously consider introducing legislation and then giving thereafter your CEO and your Chairman of your organizing committee the right to communicate what is right and wrong, what is acceptable and what is not acceptable- to make sure when that event takes place, you’re not in breach of contracts that you have with ICC etc,” said Bacher.

Dr. Bacher also expounded on the issue of security and safety, saying that they are important aspects of hosting the Cricket World Cup. He says the issue of security should never be taken for granted, taking into account the huge number of cricket fans who will converge on the island for World Cup Cricket matches.

“From World Cup policy point of view, we never promoted any company to get involved with us in the World Cup unless they could substantially show that jobs would be created and that the disadvantaged community would benefit by their association in the particular World Cup,” the South African Cricket official said.

It is hoped through Dr. Bacher’s visit and the sharing of his country’s experiences in hosting the 2003 ICC Cricket World Cup, that World Cup St. Lucia Incorporated and the business community will be better prepared for the island’s hosting of World Cup Cricket 2007.


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