Ministry of Agriculture, Forestry and Fisheries Launch Public Awareness Campaign on Biodiversity
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Ministry of Agriculture, Forestry and Fisheries Launch Public Awareness Campaign on Biodiversity |
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Tuesday, August 10, 2004 – The
Ministry of Agriculture, Forestry and Fisheries, under the Biodiversity Enabling
Activity Project launched a public awareness campaign on Tuesday, August 10,
2004 to encourage St. Lucians to conserve and value the island’s biological
diversity. Through this campaign, St. Lucia is delivering on its commitment to
support the pledge of the 1992 Earth Summit, held in Rio de Janeiro, Brazil. The 159 countries, which participated
in the United Nations Earth Summit made a collective commitment to value and
conserve biodiversity; to use its components in a way that will ensure that they
continue to be available for future generations; and to share the benefits of
biodiversity fairly and equitably between all nations and people. “This campaign hopes to draw the link
for our citizens on how Biodiversity is essential to every man, woman, and
child, our economy, our collective health, culture, heritage, and sustainable
development,” said Honourable Ignatius Jean, Minister of Agriculture, Forestry
and Fisheries. “Consequently, we have selected the slogan “Think about the
Natural Link! What’s done to nature is done to us all,” he emphasized. A banner, logo, calypso and jingle
have been developed as the signature marks of the campaign. The public awareness
campaign is targeted at every strata and sector of the St. Lucian community and
will be rolled out through television and radio advertising, group
presentations, a televised game show, and an islandwide roving exhibition. “We hope that by the end of the
campaign, every St. Lucian would have developed a new value system where St.
Lucia’s biological diversity is concerned, and conclude that indeed,
biodiversity is truly the living bank balance of a people, on loan to them by
their children,” said Project Coordinator Joan-John Norville. The key elements of the Biodiversity
public awareness campaign were unveiled at Government House, where the highlight
was a presentation by Minister Jean, of a special collection of stamps to
Governor General Her Excellency, Dame Pearlette Louisy. The stamps were issued
by the Philatelic Bureau and features indigenous St. Lucian wild life, including
endangered species, endemic birds, and reptiles. |
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