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Ministry of Agriculture, Forestry and Fisheries Launch Public Awareness Campaign on Biodiversity

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Tuesday, August 10, 2004 – The Ministry of Agriculture, Forestry and Fisheries, under the Biodiversity Enabling Activity Project launched a public awareness campaign on Tuesday, August 10, 2004 to encourage St. Lucians to conserve and value the island’s biological diversity. Through this campaign, St. Lucia is delivering on its commitment to support the pledge of the 1992 Earth Summit, held in Rio de Janeiro, Brazil.

The 159 countries, which participated in the United Nations Earth Summit made a collective commitment to value and conserve biodiversity; to use its components in a way that will ensure that they continue to be available for future generations; and to share the benefits of biodiversity fairly and equitably between all nations and people.

“This campaign hopes to draw the link for our citizens on how Biodiversity is essential to every man, woman, and child, our economy, our collective health, culture, heritage, and sustainable development,” said Honourable Ignatius Jean, Minister of Agriculture, Forestry and Fisheries. “Consequently, we have selected the slogan “Think about the Natural Link! What’s done to nature is done to us all,” he emphasized.

A banner, logo, calypso and jingle have been developed as the signature marks of the campaign. The public awareness campaign is targeted at every strata and sector of the St. Lucian community and will be rolled out through television and radio advertising, group presentations, a televised game show, and an islandwide roving exhibition.

“We hope that by the end of the campaign, every St. Lucian would have developed a new value system where St. Lucia’s biological diversity is concerned, and conclude that indeed, biodiversity is truly the living bank balance of a people, on loan to them by their children,” said Project Coordinator Joan-John Norville.

The key elements of the Biodiversity public awareness campaign were unveiled at Government House, where the highlight was a presentation by Minister Jean, of a special collection of stamps to Governor General Her Excellency, Dame Pearlette Louisy. The stamps were issued by the Philatelic Bureau and features indigenous St. Lucian wild life, including endangered species, endemic birds, and reptiles.

For further information Contact:

Mrs. Joan John-Norville or Anita James
Director Agricultural Services/Project Coordinator, BEAP
(758) 468-4122



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