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Wednesday, August 18, 2004 - International carrier, Continental Airlines has expressed interest in beginning a new scheduled service to St. Lucia. Minister of Tourism, Hon. Philip J. Pierre, Director of Tourism, Hilary Modeste and St. Lucia Tourist Board (SLTB) Regional Marketing Manager, Lorraine St. Jules met with top officials of Continental in Newark, NJ last week, to discuss the possibility of the new flight.

Continental Airlines is scouting new areas for market expansion in the region and has singled out St. Lucia. After analyzing St. Lucia’s destination statistics for the past three years, the airline’s Strategic Planning Manager, Alex Heiter described St. Lucia’s growth in arrivals as impressive. According to official statistics for the Caribbean, St. Lucia is one of the fastest growing tourism destinations in the region.

In the past two years, the island has been able to increase its airlift from major markets, such as the United States and the United Kingdom. Minister Pierre said, “In the past two years, we have been able to attract a new service from Delta Airlines, renewed interest from American Airlines, a new flight from British Midlands International, and increased service from Virgin Atlantic. This suggests that we are hitting the right notes in the market with our promotions, as well as the quality of our product.”

The recent preliminary round of talks with Continental Airlines will be followed by another meeting in six weeks time, when the airline will present concrete plans for the proposed flight.


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