Wednesday, March 19, 2003 - Efforts towards promoting the island’s
carnival celebrations overseas continue with the Saint Lucia Tourist Board (SLTB)
and the Cultural Development Foundation (CDF) leading the charge. The CDF’s
Executive Director, Teddy Francis, says much work has taken place over the past
two months in highlighting the upcoming event in major markets like the US,
Canada and Europe.
Francis says closer collaboration between the two agencies has resulted in
increased publicity and promotion for Carnival 2003, set for the 21st & 22nd of
July. “What we have done is to decide this year to have a different approach.
One of the major launches we had in the past was the New York launch of Carnival
towards the end of April, targeting mainly Saint Lucians and the other West
Indies friends in New York. We have changed that approach, seeing that the
budgetary figure was significant in past years towards this one and so we have
decentralized the efforts and will be using the ‘Islands in the Park,’ which is
a series of West Indian open air events in the major cities of Atlanta, Miami,
New York and Washington.”
Francis says two rounds of visits throughout selected Caribbean destinations
will take place to ensure the word on Saint Lucia’s carnival gets out in the
region. Technical and possible financial assistance were also hinted too as a
means of assisting other major carnival stakeholders like the calypso and
carnival bands associations.