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Tourist Board to Launch New Look to Local Media

Castries, Monday, January 07, 2002 -- The St. Lucia Tourist Board will unveil a brand new look to the local media and general public later on Thursday January 10, 2002. The new SLTB logo, print advertising campaign and website is all part of the St. Lucia Tourist Board’s continuing efforts to market St. Lucia as a premiere tourist destination.

Re-designed to look more contemporary, the new St. Lucia logo has been adapted to differentiate St. Lucia from the rest of the Caribbean, as a smart, up to date, quality holiday destination offering a variety of holiday experiences. The logo has been designed to fit in with the new advertising campaign which takes a spin on the word ‘simply,’ tailoring the Simply Beautiful tagline to St. Lucia’s various niche markets. The new advertising strategy focuses on the different elements that make up St. Lucia, letting would-be visitors to St. Lucia know there’s more to our island than just sun, sea and sand. This variety is demonstrated through a series of individual advertisements looking at honeymoons and weddings, flora and fauna, relaxation, cricket and sports, small inn, diving and water-sports, jazz, etc. The ads, which have been developed for both the UK and US market, have already begun appearing in some trade and consumer publications.

According to SLTB Director of Tourism Hilary Modeste, the new SLTB website is highly interactive and offers a completely different approach to the presentation and delivery of tourism and marketing information, catering to the needs of potential visitors to the island as well as other key tourism stakeholders such as travel agents, members of the press, airlines and hotels.

"The new website reflects the changing trends in the tourism industry. We’ve seen the Internet truly reshape the way travellers plan their vacation. The new www.stlucia.org site provides travellers with both a one-stop shopping and information gathering site. The new site also allows the Tourist Board to keep our tourism partners in touch with the latest industry developments in a timely manner," says Modeste.

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