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Phase Two of Nature Heritage Tourism Programme - Building Greater Capacity

Contact: Rose Marie Harris

Monday, March 18, 2002 - Building greater capacity among institutions in support of Nature Heritage Tourism Programmes will be one of the focus areas when a new phase of the four-year-old St. Lucia Heritage Tourism Programme comes on stream later this week.

During the next three years, the programme will seek to demonstrate the viability of the sector by identifying a community in Saint Lucia in which to develop the sector, demonstrating in the process that heritage tourism can be an instrument for integrated development.

According to Programme Coordinator for the Saint Lucia Nature Heritage Tourism Programme Sylvester Clauzel, based on the lessons learnt this new phase will place greater emphasis on the framework to allow the sector to survive. “In other words we want any one with an idea in heritage tourism to be able to prepare a feasibility study and to be fairly certain that if they go to the bank with that, they will be fairly sure that the banking sector would so understand where they’re coming from and what they want to do that they will be able to support them,” he explained.

Clauzel emphasised that the new phase of the programme will look at the Saint Lucia Tourist Board and other private sector marketing instruments and give them the support so that they could better market and promote the nature heritage tourism sector. “We want to encourage and help develop agricultural linkages to the nature heritage tourism sector so it is a really integrated approach by making links to those various sectors and organisations,” Clauzel ended.

The second phase of the nature heritage tourism programme will be launched on Wednesday, March 20, 2002 in Soufriere.

The Saint Lucia Nature Heritage Tourism Programme is an initiative of the Ministry of Tourism, coming out of a major policy decision by the Government of Saint Lucia in 1998, to increase the sustainability of tourism through greater benefit sharing and environmental protection.

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