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Ministry of Commerce Prepares to Re-launch Buy Local Campaign

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Contact: John Emmanuel

Monday, October 28, 2002 – The Ministry of Commerce, Tourism, Investment and Consumer Affairs in partnership with the St. Lucia Manufacturers Association and other public and private sector institutions, are getting ready to launch a new phase of the buy local campaign. Marketing specialist at the Ministry Lea Frederick says the renewed campaign set to get underway on 31st of October, 2002, is aimed at adding increased impetus to the old endeavour of getting St. Lucians to buy more locally produced goods and services.

According to Frederick, “the renewed buy local campaign is expected to be a key initiative geared towards developing and sustaining a culture of buying local in the St. Lucian consumer. The campaign is also aimed at instilling a philosophy of buying local, one that has not been present to this date.” She says in light of that, “we at the Ministry and our partners will be developing a number of programmes aimed at informing St. Lucians about the importance of buying local, like what are the benefits of buying local, the increased number of jobs and their sustainability, along with a higher level of service, education and health for consumers.”

A critical player in the reinvigorated campaign is the St. Lucia Bureau of Standards, which will ensure that locally manufactured good meet recommended quality standards. The Ministry of Commerce views the campaign as a timely intervention for the survival and sustainability of domestic industry in an environment which has become increasingly competitive.
St. Lucia is signatory to a number of trading agreements like the Free Trade Area of the Americas (FTAA), the World Trade Organization (WTO) and the General Agreement on Tariff and Trade (GATT), which are expected to bring with them increased competition to local producers of goods and services. The re-launched campaign will undergo various stages with different groupings leading the charge at different times.


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