Media to Assist in Regional Climate Change Sensitization Campaign

Contact: John Emmanuel

Saturday, November 24, 2007 - The Caribbean Planning for Adaptation to Climate Change Project (CPACC) says it will begin to examine more closely strategic alliances with non-governmental organizations and the media, as a means of bridging the gap between scientists, researchers and the public on environmental issues.

  CPACC’s Project Manager Dr. Neville Trots says a wealth of information exists on the relevant issues affecting climate change, but he has however lamented the lack of information dissemination from regional environmental experts to the mass media.

According to Dr. Trots, “We feel that we need to break this impasse and hence this meeting. We are going to the media and saying, look we would like to get climate change into the public domain, into public discussion and unless you are on board with us to help us and to devise strategies to basically get that message out, then we certainly will fail.”

  The CPACC’s Project Manager added, “The next step simply, is to hope that as a result of this meeting, there is an awareness across the region within the media about what we are doing and also a commitment to use us and our focal points who are basically placed in every single English speaking Caribbean country, to use us as a resource and come to us for information. At the same time we certainly will not wait for the media to come to us, we will try to download as much information on their plates and hopefully this partnership will lead to a greater visibility of some of the issues we’re dealing with in the regional media.”

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