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Contact: Lucius Doxerie

November 9, 1998 - As the world contracts into a global village, the competition for selling one=s country as a tourist destination is getting tougher. Considering this fact, the Ministry of Tourism has embarked on a new strategy to promote St. Lucia as the ideal destination for visitors. According to Mr. Pierre, neither the Tourist board nor the government will be able to amass enough money to market the country competitively.

It is against this background that the Ministry of Tourism working closely with the Tourist Board, recently returned from new York where they engaged in discussions with St. Lucians residing in that city. The discussions focussed primarily on ways and means by which the over ten thousand St. Lucians could serve as ambassadors by helping to market St. Lucia as a tourist destination.

Mr. Pierre believes that the St. Lucians residing in the ABig Apple@ can promote the country by selling it to their colleagues in the workplace and the neighborhoods where they reside. 

It is expected that St. Lucia=s Ambassador to the United Nations will help spearhead efforts at ensuring that the discussions which have taken place will soon produce tangible results. Meanwhile, Mr. the Minister of Tourism denied the perceived notion in some quarters that government will be shutting down some of its advertising agencies in the metropolitan countries.

According to the Minister, contrary to those rumors, this is the first time that the country has been able to pay its debts to its oversees advertising agencies. AThe country has never been on such solid footing,@ he added.

 Moreover, the minister said, that despite behind held back somewhat, due to the over four million dollars Tourist Board debt which government had to write off, plans are progressing smoothly to ensure that St. Lucia remains one of the most sought-after tourist destinations in the world.

 

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