Senator the Honourable Allen M. Chastanet
Home Up Senator the Honorable Ausbert d'Auvergne Senator the Honourable Allen M. Chastanet Senator the Honourable George Guy Mayers Senator the Honourable Gaspard Peter David Charlemagne Senator the Honourable Nicholas Frederick Hon. Damian Greaves

 

Senator Honourable Allen Chastanet

Senator the Honourable Allen M. Chastanet

 

BIOGRAPHY

 

1989 – 1991

VICE PRESIDENT SALES AND MARKETING

WINDJAMMER LANDING, ST. LUCIA  WI.

 

Opened and launched a new 214 luxury Resort with the responsibility to promote and sell property on a global basis.  Managed a US$1 Million budget creating and implementing all marketing activities including setting rates, designing collateral, advertising campaigns, appointing and working closely with PR agencies and sales teams.  Managed the distribution system of tour operators, travel agents, 800’s and direct bookings.  Additional responsibilities included implementing a sales and marketing strategy for Villa Sales.

 

 

1992 – 1994

DIRECTOR OF TOURISM

ST. LUCIA TOURIST BOARD

 

Allen Chastanet served as the Director of Tourism for his native St. Lucia where he was credited with bringing the small island into the forefront of the Caribbean’s tourism industry.  He developed and managed all marketing and sales strategies to promote and position St. Lucia as the leading tourist destination and established the now world renowned St. Lucia Jazz Festival. 

 

 

1994-1995

DIRECTOR SALES AND MARKETING

ISLAND OUTPOST

 

Working directly with Mr. Chris Blackwell, founder of the Island Outpost brand of boutique hotels, Allen Chastanet was also responsible for 11 hotels in Miami’s South Beach, Jamaica and the Caribbean.  However his primary responsibility was to select and manage all the PR and marketing agencies in the US, UK, Europe and the Caribbean.  He incorporated the Island Records label and entertainment industry with the hospitality sector.

 

 

1995 – 2003

VICE PRESIDENT SALES AND MARKETING, WORLDWIDE.

AIR JAMAICA

 

Starting as Director of Sales for North America in 1995, Allen Chastanet was quickly promoted to the position of vice President of Sales, Worldwide and then Vice President of Sales and Marketing, Worldwide leading Air Jamaica’s global marketing and sales strategy.  Under his guidance, Air Jamaica achieved unparalleled growth both in leisure and Caribbean Diaspora markets.  In addition, he was instrumental in starting the Air Jamaica Jazz and Blues Festival which today attracts record patrons and arrivals and generates strong expenditures, Islands in the Park and Love Birds Kids Program.

 

2001 – Allen M Chastanet was named Travel Agent Magazine’s “Caribbean Destination Person of the Year”.

 

 

OCTOBER 2003

MANAGING DIRECTOR

COCO RESORTS

 

Allen M Chastanet was responsible for the day to day operations and Marketing and Sales efforts of the Caribbean’s newest boutique property in Rodney Bay, St. Lucia.

 

Coco Kreole, a three star hotel provides a quintessential Caribbean experience with all of the modern conveniences for the leisure and business traveler.  Coco Kreole won Caribbean Hotel Association’s Crystal Award for ‘Best Small Hotel” 2006.

 

Coco Palm, an 83-roomed property which opened September 2005 with Coco Kreole was the Crystal Award winner of the Caribbean Hotel Association’s ‘Best Small Hotel” award in 2006.

 

 

2002 – 2004

CHAIRMAN

CARIBBEAN HOTEL ASSOCIATION’S MARKETING COMMITTEE

 

 

2003

CHAIRMAN

ST. LUCIA HOTEL & TOURISM ASSOCIATION MARKETING COMMITTEE

 

 

2004

2ND VICE PRESIDENT

ST. LUCIA HOTEL & TOURISM ASSOCIATION

 

 

2005 – 2006

CHAIRMAN

CARIBBEAN HOTEL ASSOCIATION’S ADVOCACY COMMITTEE

NOVEMBER 2005 – 2006

PRESIDENT

ST. LUCIA HOTEL & TOURISM ASSOCIATION

 

 

DECEMBER 2006

MINISTER FOR TOURISM & CIVIL AVIATION

GOVERNMENT OF SAINT LUCIA.

 

Following his appointment as Minister for Tourism & Civil Aviation, Allen M. Chastanet, relinquished his position as Managing Director of Coco Resorts.  However, he assumed the Chairmanship of the Caribbean Tourism Organization (CTO).

 

Headquartered in Castries, St. Lucia, Allen Chastanet holds a Bachelor of Arts Degree in Economics and Political Science.  He is also a Master of Science and holds a Degree in Development Banking.  He obtained these from Bishops University in Quebec and American University in Washington D.C. respectively.

 

He is married to Raquel and has two beautiful children, daughter Rhyann and son Braden.


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