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Contact:
Virnet St. Omer-Fontenelle
Friday, January 09, 2004 – A National Symbols Awareness Campaign will
begin here as part of activities to mark the 25th year of Saint Lucia’s
Independence.
The primary goal of the campaign is for the development of a comprehensive
awareness of all that is Saint Lucian. The yearlong calendar of events is packed
with activities geared towards highlighting key institutions of Saint Lucia’s
political, social and economic development. On such activity is the awareness
campaign of national symbols.
Saint Lucia has a total of eight (8) national symbols - the Coat of Arms, the
National Flag the national bird the Saint Lucia Parrot - Amazona Versicolor,
the National Anthem, national flowers of La Margarite and La Rose, the
national tree the Calabash, the national plant the Bamboo.
The other symbol is the national dress represented by the Wobe Dwiette and
Madras. While these symbols are significant to Saint Lucian identity and pride,
the quality of the response to these symbols is largely dependent on the
public’s awareness and knowledge of the symbols.
This year will begin the process of giving these symbols more than just
ceremonial value. An extensive media campaign to involve radio, television,
and the press will begin on Friday 23rd January to Monday 23rd February 2004.
Coordinator of the campaign the Standing Independence Anniversary Steering
Committee is hoping for the cooperation of the private media as well as
schools in the effort to spread the message throughout the length and breadth
of Saint Lucia.
The Committee says the application of this campaign is expected to be
relatively easy since some of the symbols are incorporated into a number of
publications, chief among those the Saint Lucia Directory which is widely
distributed to all households.
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