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Contact: Claudia Monlouis

Wednesday, December 1, 2004 - The Ministry of Commerce, Investment and Consumer Affairs has embarked on a business initiative to highlight the work of local artisans, specifically at this time of year.

After collaborating with ten companies, the Ministry and artisans mounted the first display of handicraft specialty gift items on Saturday 27th at the J.Q. Charles Mall.

Commerce and Industry Officer, Ms. Fercinta Louisy said the KADEAU NOEL venture provided the artisans with the opportunity to tap into the domestic market.

“The objective of this initiative is actually threefold. The first being to facilitate the continued development and penetration of new markets for handicraft and hand crafted specialty gift items. Secondly, to facilitate the marketing and sales of functional craft and gift items during this Christmas season, and thirdly, to increase public awareness of the availability of locally made gift items.”

Ms. Louisy said artisans readily embraced the concept and have so far received favourable comments from the buying public. She said a wide variety both functional and decorative items were also sold.

“We had hand made Christmas decorations, using madras swell as well as spice, cinnamon. It was really creatively designed and we had a good response from the public. We had ceramics, Christmas cards, featuring local designs which were hand painted; we also had massage oils and clay products to name a few.”

The Kadeau Noel Extravaganza will be mounted at other locations throughout the season. So far, the Ministry has been able to confirm the Gable Woods Mall as one of the venues, where a promotion will be held on the 18th of December.

 


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